VF Franchise Consulting

Laduree to open in Philippines

Jun 10, 2015

Laduree store

French patisserie Laduree has confirmed its entry into the Philippines.

The Parisian retailer – famous for its macarons, will open in Rockwell at Makati City in greater Manila on July 19.

The brand is being brought to the Philippines by franchisee H&F Retail Concepts, whose MD Mark Gonzalez says the store will sell macarons flown into the country from Paris.


The first Laduree store will take up just 55 sqm of retail space. It will be followed by a Laduree salon de the tea salon and patisserie in another Manila location next year.

Founded in 1862, Laduree pioneered the macaron which has in recent years become a cult food item, superseding the cupcake craze.

H&F’s owns the Philippines franchises for retail brands including Balenciaga, Fred Perry, Pylones and operates multi-brand boutiques trading under the the Univers and homme et femme banners.

Source: insideretail.asia

[ Go back ]

Franchise Opportunities

Subscribe to VF Franchise Consulting

Never miss an update with the latest franchise news and opportunities.

Clicking SUBSCRIBE means you agree to our Terms and Conditions and that you have read our Privacy Policy.