The Melting Pot Partners With Newmark Grubb Knight Frank to Drive Franchise Real Estate Development Worldwide
Jul 22, 2015
The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today it has partnered with Newmark Grubb Knight Frank (NGKF), one of the world’s leading commercial real estate advisory firms with operations in more than 370 offices worldwide. Through this strategic partnership, The Melting Pot will be able to leverage NGKF’s expertise in providing real estate solutions to support the brand’s long-term domestic and international expansion strategy.
“Our new alliance with Newmark Grubb Knight Frank will accelerate franchise development, create value for our existing franchisee’s real estate needs and give us a better understanding of the commercial real estate landscape globally,” said Dan Stone, chief business and people development officer for Front Burner Brands. “With NGKF as our outsourced real estate department, The Melting Pot and its franchise partners will benefit from an international team of experts who can help us deliver comprehensive real estate strategies tailored to each franchisee, market or prospective country.”
NGKF will provide The Melting Pot with a fully integrated platform of services. The firm has a history of providing prominent multinational corporations and institutional investors across the globe with services including leasing advisory, global corporate services, investment sales and capital markets services, property and facilities management, as well as consulting and valuation services. NGKF is already assisting several Melting Pot franchisees with new restaurant site selection, mid-term lease negotiations and evaluation of existing real estate.
“We are thrilled to have the opportunity to work together with The Melting Pot to drive its international expansion,” said Barry M. Gosin, chief executive officer of Newmark Grubb Knight Frank. “Our services and resources combined with The Melting Pot’s strong reputation and proven business model will create a compelling investment opportunity for future investors.”
The top fondue franchise is targeting expansion of its international footprint in select markets across Brazil, Canada, China, India, Japan and South Korea. Earlier this year, The Melting Pot announced the opening of its first restaurant in Jakarta, Indonesia and has plans to open an additional location in Mexico City as well as its first locations in Dubai, United Arab Emirates and Riyadh, Saudi Arabia before the end of 2015.
The Melting Pot was recently ranked No. 1 among 40 casual-dining restaurant chains in Nation’s Restaurant News‘ 2015 Consumer Picks report, up from No. 6 out of 38 concepts last year. The Melting Pot ranked first in four out of 10 overall attribute categories, achieving top scores in cleanliness, service, atmosphere and craveability.
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, and Southeast Asia, and has more than 15 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia, and more than 15 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 1 casual dining restaurant in the Nation’s Restaurant News 2015 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts.
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