VF Franchise Consulting

Naiise arises from ashes of GOD

Jul 14, 2015

Naiise homeware

A new homewares concept in Singapore has expanded from being an eCommerce player to a chain of three bricks and mortar stores in just four months.

Naiise is the brainchild entrepreneur Dennis Tay which has risen from the ashes of failed Hong Kong retailer GOD (Goods of Desire).

The store focuses on Singapore-designed products and has opened in Wheelock Place, Clarke Quay and West Mall. The newest store at Central, Clarke Quay, has opened in the 6500 sqft space vacated by GOD in April.

Despite the expansion into physical retail space, Naiise will continue to sell products online and run its popular pop-up promotional stores, such as partnerships with local food operators in shophouses.

Tay said in an interview with Today Online that he was “terrified” to take up such a large space when approached by landlord Far East Organization which was seeking a tenant to replace GOD. But the space has allowed the brand to expand its offer, branching into design books, music, magazines and workshops and creating areas for customers to dwell and chill in-store.

The new store stocks more than 4000 products from 400 brands, some 60 per cent of them sourced from local designers.

Read more about Tay’s new “design megastore” at Today Online.

Source: insideretail.asia

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