On Pedder’s largest store yet

On-Pedder-SG-Scotts-rd

Pedder Group has opened a 20,000 sqft flagship on Scotts Rd – its largest store in Asia.

The new store dwarves the Hong Kong-headquartered brand’s stores in China and Hong Kong, which are 3000 to 3500 sqft. And it’s four times the size of the On Pedder store it replaces, which closed in June for refurbishment after four years. On Pedder also has a 2000 sqft store at nearby Ngee Ann City.

The Lane Crawford Joyce Group subsidiary has curated a mixture of brands into a high end fashion department store. About 40 brands are exclusive to Pedders, the rest selected from the growing stable of brands Lane Crawford Joyce Group works with in Greater China. The exclusive ranks include American label Sam Edelman, British shoemakers George Cleverley and Foster & Sons, and milliners Lock & Co Hatters from England.

A key highlight of the new shop is the first dedicated menswear store for the brand outside Hong Kong, featuring 35 designer labels, six exclusive, including Giuseppe Zanotti, Lorenzo Villoresi and Japanese cult brand Tomorrowland.

A kidswear section features 20 designer labels along with streetwear brands including Vans, Onitsuka Tiger, Stuart Weitzman and Charlotte Olympia.

And a sportswear department features limited-edition collections from Adidas, Nike, Vans and Converse.

On Pedder plans a regularly roster of pop up stores from a variety of brands to showcase one-off designer collaborations, new brands or special promotions.

And anchoring the whole store from the end of this month will be the first Singapore outlet of successful Hong Kong cafe chain The Coffee Academics, serving breakfast, lunch and dinner. The Coffee Academy has built a strong reputation in Hong Kong for quality espresso-style coffees and holds courses on coffee roasting and blending.

Pedder Group president Peter Harris told the Straits Times in an interview its customers are now shopping vertically across price points and products that suit their lifestyle needs.

“When you talk about luxury now, it applies to a broad section of fashion. The designer footwear that they’re looking for could be the perfect sandals to take on holiday or a pair of sports shoes.

“We want to offer a broader range of footwear and accessories, which cannot be done well with the retail space and format we had at Scotts Square previously.”

Pedder on Scotts officially opens on October 16.

Source: insideretail.asia