The National Basketball Association (NBA) has opened the third Manila NBA Store.

“[The new branch] has the most complete assortment of [NBA] products and merchandise in the Philippines,” said NBA Philippines MD Carlo Singson during a press conference.

The International Athletic Trading Company (AITC) is managing the new branch in Trinoma Mall, Quezon City (right picture). It also oversees the NBA’s flagship store in Glorietta 3 in Makati City, and its second store in Mega Fashion Hall at SM Megamall in Mandaluyong City.

IATC president and CEO Melvin Lloyd Lim said he is bullish about their new Quezon City presence, observing that the North Edsa area is “always packed with people” due to the presence of two (soon to be three) large commercial malls.

“Based on my experience with retailing, this mall is one of the most successful Ayala malls,” Lim pointed out.

All 30 NBA teams are represented in the merchandise at the NBA Store’s 280 sqm space including official jerseys, footwear, performance gear, lifestyle apparel, basketballs and collectibles.

The stores feature assorted NBA products and other brands such as Adidas, Nike, Under Armour, New Era, Panini, Spalding, Stance and 2K Sports.

In October 2015, the flagship NBA Store in the Philippines received the 2015 Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” in recognition of its industry leading standards.

Source: Retail News Asia