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Roche Bobois to open in Hong Kong

Aug 24, 2015  |  Culture, Market Research, Strategy, Trends  |  Comments Off on Roche Bobois to open in Hong Kong

French luxury furniture retailer Roche Bobois is to open its first store in Hong Kong.

The store will be the company’s eighth in Greater China and comes soon after the brand’s debut in the southern Chinese city of Chongqing.

The new showroom will open in September in the ground floor of Horizon Plaza at 2 Lee Wing St.

Roche Bobois furniture store1

As the accompanying photos of one of its Paris stores (above) and the Chongqing showroom (below) the brand has a high-end, luxurious feel to both its products and its store fitout.

Roche Bobois works closely with renowned designers such as Ora Ito, Cédric Ragot, Sacha Lakic, Christophe Delcourt and Stephen Burks and with Haute Couture fashion houses such as Jean Paul Gaultier, Sonia Rykiel Maison and Missoni Home.

It offers a broad range of exclusive made-to-order designs, manufactured with a high level of customisation in small European workshops. Its collection includes premium-quality furniture, including sofas, armchairs, cocktail tables, dining chairs, sideboards, beds, wardrobes, storage and accessories including lighting, cushions and rugs.

The company has 250 showrooms worldwide.

In Chongqing, Roche Bobois opened in the high-end furniture mall Redstar Macalline in the Yubei district, in the city’s northeast.

In a taste of what Hongkongers can expect, the fit out features marble floors and a Paris skyline on the wall.

Roche Bobois furniture store2

Source: insideretail.asia

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