“We’re confident that Indonesian guests will embrace The Melting Pot and its interactive fondue dining experience.”
“We are excited to introduce our brand in Asia through this agreement with an experienced Indonesian restaurant operator,” said Dan Stone, vice president of franchise development for Front Burner Brands, restaurant management company for The Melting Pot. “We’re confident that Indonesian guests will embrace The Melting Pot and its interactive fondue dining experience.”
P.T. Jaya Internusa Abadi operates more than 20 restaurants in Jakarta and Bali and is actively pursuing sites for Melting Pot locations planned in those cities. The first Melting Pot location in Indonesia is slated to open in 2013 in Jakarta.
Along with development in Indonesia, The Melting Pot recently signed the largest franchise deal in the company’s history to bring 12 units to eight countries in the Middle East through a multi-unit agreement with Hospitality Concepts and Solutions. The first Melting Pot location in the Middle East is slated to open in Riyadh, Saudi Arabia on Thalia Street in early 2013 through a five-unit franchise deal for the Kingdom of Saudi Arabia with Dr. Mazen Almugbel of Albabteen United Foods Company, LLC and Mira Foods.
“We’ve received tremendous interest in our brand worldwide because it’s a unique and interactive concept,” said Stone. “The Melting Pot experience transcends cultural differences and is especially attractive to cultures that place great value on spending time with family and friends around a table of food.”
In addition to franchise development in Asia and the Middle East, The Melting Pot is continuing international expansion in Canada and Mexico having opened its second location in Canada in Richmond Hill, Ontario and its third location in Mexico City this year.
With more than 30 international locations open, signed or committed for development in Canada, Mexico, the Middle East and Indonesia, the company is also looking to Australia, China, India, Brazil, Europe and other provinces in Canada for further expansion opportunities.