US burger giant Five Guys set for S.Korea debut in June

Five Guys, one of the top three burger brands in the US, will be opening its first location in South Korea at Seoul’s upscale Gangnam District in June. While the launch of the franchise is anticipated, it is uncertain whether the brand will offer its famous free peanut service in South Korea.

Hanwha Galleria, a South Korean department store and franchisee partner of Five Guys, announced that it will open the first Korean location of US burger chain, Five Guys, in southern Seoul by the end of June 2023.

With over 1,800 stores in 23 countries, this will be Five Guys’ sixth launch in Asia.

The new two-story store, with 150 seats, will be located in the bustling Gangnam Station area of southern Seoul on a 618-square-meter site.

“Because this is the brand’s first store to be launched in Korea, we chose the Gangnam Station area as it has the largest floating population to allow many consumers to taste the product,” a Hanwha Galleria source said.

Hanwha Galleria will begin employee recruitment this month and primary workers will receive six weeks of cooking and service training in Hong Kong. This project is the pet project of Kim Dong-seon, head of business strategy at Hanwha Galleria and the third son of Hanwha Group Chairman Kim Seung-youn, who aims to secure the brand’s soft landing in Korea while maintaining its originality in all areas from recipes to services.

Hanwha Galleria plans to open over 15 more Five Guys restaurants across Korea over the next five years.

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