7-Eleven holds a carnival to promote Fairtrade coffee in Melbourne

The convenience store 7-Eleven organized a free public pop-up carnival called FairGround in Melbourne over the weekend.

 

The multisensory event will include a 15-meter-tall Ferris wheel, carnival games, stilt walkers, entertainment, and gratis freshly ground coffee and pastries.

 

It is more vital than ever to know where your coffee comes from, according to 7-Eleven’s general manager of customer & analytics, Julie Laycock, since “customers are wanting more ethically produced and sustainable coffee.”

 

 

“All of the 80 million cups of coffee that 7-Eleven serves annually will now be certified as Fairtrade.” This results in a more secure future for coffee producers, their communities, and our consumers.”

 

According to Fairtrade CEO Mike Briers, the store is now the biggest 

 

Fairtrade-certified partner in Australia. He stated that each coffee purchase would now contribute to the funding of projects that support coffee producers.

This week, the shop introduced new sustainable coffee packaging made from plants. It may be used for Slurpees, smoothies, and frappés. The straws are constructed of paper while the lids are crafted from bamboo and sugarcane pulp.

 

Customers who bring their own reusable coffee cups to the shop will also get a 50-cent discount.

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