The parent company of the global convenience store chain 7-Eleven is set to significantly expand its presence in Europe over the next six years, with the UK being a key target market.

During an investor relations day on 23 April, Seven & I Holdings revealed its plan to enter 10 new countries by 2030, emphasizing Europe as its ‘top priority.’ The presentation detailed strategies for establishing a foothold in markets such as the UK.

Last year, Better Retailing reported that 7-Eleven was in discussions with potential UK partners to act as the ‘master franchise’ holder.

According to the presentation, the company aims to enter two countries annually to meet its expansion goals, evaluating 20 countries for suitability.

Expansion Models

7-Eleven has outlined two primary models for market entry. The first is a master franchise agreement, where the parent company provides consultation and logistical support but remains otherwise uninvolved, earning revenue through royalty payments from the master franchisee.

The second model involves joint ventures and acquisitions, entailing direct participation and deployment of global staff to assist in launching the brand. This approach is expected to generate higher income through store revenues and dividends.

Both models require the master franchise owner, joint venture partner, or acquired firm to already possess a network of stores, food production capabilities, and a supply chain, which narrows the pool of potential partners. The parent company would contribute product development, digital tools, and ‘retailer initiatives.’

The company aims to rapidly grow the 7-Eleven business by partnering with top-performing local companies.

Globally, 7-Eleven operates 84,762 stores and aims to reach 100,000 by 2030, driven largely by expansion into new markets.

7-Eleven previously operated over 50 stores in the UK in the 1980s, but these were sold in 1997, marking the company’s exit from the UK market. Speculation about its return has persisted for a decade, fueled by trademark registrations and comments from senior executives.

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