Krispy Kreme Myanmar will open its first store next month.

The US doughnut brand has appointed a local franchisee partner which it says has plans to open 10 stores “in the near future”.

Krispy Kreme Myanmar will be one of only a small number of early entrants into the country among global fast-food brands.

“With a growing economy and a population eager to welcome global brands, the time is right for Krispy Kreme to bring sweet treats to Myanmar,” a company spokesperson said in a statement issued from its North Carolina headquarters.

Krispy Kreme Doughnut Corporation was founded in 1937 and sells a range of doughnuts along with coffee through 12,000 supermarkets and convenience stores in the US and through 1400 of its own or franchised retail shops in 32 countries.

Inside Retail Asia