Thai petrochemicals and retail group PTT has opened its first Cafe Amazon in the Middle East.

The launch of the Cafe Amazon Muscat store, in partnership with Oman Oil Marketing, will help PTT to study local market preferences for coffee, food, decor and atmosphere before making expansion plans.

PTT currently operates 2557 branches of Cafe Amazon, most of them located in Thailand and run out of petrol stations.

The brand has been subject to considerable expansion over the past four years in business, and now has a presence in Japan, Myanmar, Laos, Cambodia and the Philippines, as well as the new Cafe Amazon Muscat. Plans are underway to launch in Mainland China later this year.

PTT is aiming to reach 4000 outlets by 2023, with branches in 14 countries.

Inside Retail Asia