South Korean fried chicken chain NeNe Chicken has launched in East Malaysia.

The brand’s fourth Malaysian restaurant opened at urban hub Plaza Merdeka Shopping Mall, featuring its offering of Korean-style fried chicken with a selection of sauces and marinades, along with some adaptations for the local palate.

NeNe Chicken Malaysia MD Raymond Wong said: “Since the opening of our doors in our soft launch, we are amazed with the reception that has been given and we are putting in the hard work to keep the momentum going.”

NeNe Chicken operates more than 1200 restaurants worldwide.

Inside Retail Asia