The brand plans to test the market under a franchise agreement with a local partner and has chosen its first location at one of the city’s largest shopping malls, housing more than 400 retail and dining options.
Located on the fourth floor, the 115sqm store can seat 64.
“Our employees in overseas management, product development and marketing departments have performed a thorough market study for the Malaysian entry,” said a Goobne Chicken spokesperson.
“We plan to win over Malaysian consumers with our locally-tailored menu and marketing campaign.”
Goobne operates 12 outlets overseas, including in Hong Kong, Macao, Japan and Indonesia.
The company says it will open its first Vietnam restaurant in Ho Chi Minh City in November.

Inside Retail Asia