What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

California Burger Chain In N Out Goes Animal Style in Vietnam - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

California Burger Chain In N Out Goes Animal Style in Vietnam

On October 12, 2022, popular fast food chain IN N OUT from California opened its doors in Ho Chi Minh City, Vietnam, for one day to hundreds of Vietnamese and expats curious and longing for their infamous Double-Double, animal style burgers. With a simple and limited menu of burgers, fries, chips, and drinks, guest were allowed on order per customer.

For many, it was a two hour wait and food bliss for twenty minutes. Was it worth it? Only time will tell, but many are craving for better burger brands like Habit Burger in Vietnam and Asia.

This popup comes just one week after their popup in Manila, Philippines.