This speech was delivered by Mr. Sean Ngo, CEO and Co-founder VF Franchise Consulting at International Franchise Expo (IFE) in New York City from May 30th to June 1st, 2024.

Southeast Asia, with its astounding collective GDP of USD 3.6 trillion and a population exceeding 685 million, emerges as an economic powerhouse, surpassing even India’s economic output. The region’s remarkable growth, doubling its GDP since 2009, signifies a golden opportunity for franchising.

Indonesia, the Philippines, and Vietnam lead this economic surge, presenting a lucrative landscape for franchisors. US franchisors, this is your gateway to success! Gain invaluable insights into navigating and thriving in the dynamic market of ASEAN. Discover the strategies and secrets that can propel your franchise to unparalleled success in one of the world’s most rapidly expanding economic zones.