What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Japan’s ABC-MART to open first store in Manila - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

Japan’s ABC-MART to open first store in Manila

ABC-MART, Japan’s famed footwear retail giant, is officially stepping into Bonifacio Global City with its flagship Grand Stage store, set to open this Fall 2025.

The ABC-MART Grand Stage is known in Japan for its wide selection of sneakers and shoes from top global brands. ABC-MART caters to a broad spectrum of footwear needs — from everyday wear to limited-edition collector pieces.

The two-floor Grand Stage concept spans over 750 square meters, with a wide selection of sneakers and shoes from Nike, Adidas, ASICS, Puma, New Balance, Vans, Salomon, and more.

This launch is part of a strategic joint venture between SONAK Retail Group and ABC-MART Japan. They plan to expand ABC-MART’s footprint in Southeast Asia, rolling out both premium Grand Stage stores and more accessible Standard outlets nationwide throughout 2025 and beyond.

Source: Rappler

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