Eggs Up Grill, the Spartanburg, South Carolina-based daytime restaurant franchise, signed 11 new restaurant commitments across four franchise groups in the third quarter of 2026 and extended its run of positive same-restaurant sales growth to 23 consecutive quarters, according to the company’s announcement on 8 October 2026.
Three of the four groups are new to the system. The company says all three bring prior experience on either the restaurant-ownership or franchisor side. The fourth is an existing franchise partner that doubled its development commitment just 90 days after opening its first restaurant in a new state.
The 11 commitments cover new and existing markets and include the brand’s first entry into Kansas. Eggs Up Grill puts its development pipeline at more than 200 restaurants open and in development nationwide.
The brand also opened three restaurants during the quarter, in Bonaire, Georgia, and in Spears Creek and Mt. Pleasant, South Carolina.
The announcement frames the quarter as a shift in who the brand attracts: multi-unit, multi-brand operators who want to diversify an existing portfolio. CEO Ricky Richardson said experienced operators diversifying into the brand, and existing partners growing with it, show what he called:
“the trust they have in our model”
Eggs Up Grill is a domestic US story today, and the release says nothing about international plans. The pattern is still worth reading for anyone sourcing master franchise partners in Asia Pacific and MENA. Franchisors with daypart-specific concepts are recruiting operators who already run other brands, and they are rewarding partners who expand within 90 days of opening. The same profile, an experienced multi-unit group that builds in sequence, is what international franchisors look for when they choose a regional partner. For related reading, see our guides on how franchisors choose a master franchisee and small-format restaurant formats in the region, plus the American brands that travel to Southeast Asia and the Gulf. Comparable multi-unit momentum showed up in Chicken Salad Chick’s 25-unit deal and Dave’s Hot Chicken passing 500 restaurants.
