Thailand’s PowerBuy continues expansion

powerbuyThai electrical appliance retailer PowerBuy has earmarked 1.2 billion baht ($37 million) to open 12 new stores across Thailand this year.
Marketing VP Sa-angtip Amornchat admits the overall economic situation is not very good, but, the company sees some positive factors that can spur sales of electrical appliances.
She says the hot weather in the country is fuelling demand for air conditioners and Thais’ transition to digital TV from analogue is boosting flatscreen demand.
PowerBuy expects sales to grow 10.5 per cent to 21 billion baht ($647.9 million) by the year’s end from 19 billion baht ($586.6 million) in 2013.
PowerBuy is a subsidiary of Central Retail Corporation.
Source insideretail.asia

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