Funky UK fashion brand Paul Smith has opened a new store in Thailand’s capital inside the luxury Central Embassy mall.
The retailer has distributed images showing the complex and stunning design of the spacious store on the new centre’s ground floor. The design more than holds it own against super luxury brands it shares the neighbourhood with, like Gucci, Prada and Miu Miu.
The store has an uncustomary large glass frontage affording broad views inside the store which is colourful, innovative and unique.

Some of the artworks inside the store were designed by Paul Smith himself.
The Paul Smith store offers the full range of men’s and women’s fashion, footwear, leather goods and accessories.

Central Embassy is located near Ploen Chit and Chit Lom stations, five minutes by sky train from Siam Paragon.

Source insideretail.asia