Aeon has opened its second shopping mall development in the industrial city of Binh Duong, an hour from downtown Ho Chi Minh City.
Aeon Mall Binh Duong Canary boasts some 150 stores (including 40 Japanese retailers, 18 of them new to Vietnam. It is also home to Vietnam’s largest food court yet with more than 60 vendors selling foods from all over the world.
This will be Aeon’s second mall in Vietnam followed by Aeon Mall Tan Phu Celadon opened this January which has already proved to be Ho Chi Minh City’s most successful mall.
Binh Duong New City Development is an industrial hub being constructed by a Vietnam-Singapore joint venture and is one of Vietnam’s fastest growing cities. A new development Canary Complex Area where the mall is located is planned to be developed into a luxury residential ward with international schools, hotels and business offices, which is expected to bring even more people into the area when complete.
An estimated 800,000 people live within 20 minutes ride by motorcycle from the mall. A large number of Koreans and Japanese are included in the resident expat mix of factory managers and specialist tradespeople.
Aeon Canary is one of the biggest commercial facilities in Binh Duong comprising three stories, with about 70,000sqm offloor space and parking 6000 bikes and 1000 cars.
It includes a 3000sqm Kids Republic zone selling baby and child related goods together with an indoor theme park Molly Fantasy operated by the Aeon Group. It is anchored by a 17,000sqm Aeon supermarket and department store.
Larger retail tenants include FOS, a clothing retail chain from Malaysia, casual fashion brand Giordano from Hong Kong, local brands Labella for working women and The Blues and Canifa which are popular among teens.
Japanese Rosebullet Edit Tokyo, which focuses on fashion conscious women under 30 and launched by Onward Kashiyama, opens its first store in Vietnam in the centre.
Source Inside Retail Asia.