The first Arby’s to open in Manhattan in nearly a decade certainly fulfills executives’ promise that the new location will be “different than you remember.”
Opening in mid-December, the location has a super-modern design that is becoming the new normal at Arby’s — but that is very different from your childhood (or even recent) memories of the chain.
In the last two years, Arby’s has undergone some massive changes in its menu, marketing, and design that resulted in explosive sales for the chain. Same-store sales have increased 20% in the last two years, growing 9.6% in the US in the third quarter.
Business Insider toured the new location this week, prior to its opening. Here is what Arby’s nearly unrecognizable future looks like.
From the outside, the location in Midtown Manhattan doesn’t look like much.
Natural wood elements and trendy lighting give the Arby’s a clean and modern look, far from its linoleum-filled past life.
While the new design is modern (note the continued natural wood theme), it still heavily references Arby’s classics, like roast beef.
Tables are minimalist, featuring even more natural wood.
One thing that has stayed the same: the famous Arby’s bell. The bell is installed at all locations, and customers are still encouraged to ring it if they have an especially good Arby’s experience.
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