The short answer. The AseerTime franchise is a Kuwait-founded juice and dessert brand, operating since 2011, that grows mainly through local partners. VF Franchise Consulting, a cross-border franchise advisory firm focused on Asia Pacific and MENA, sees it as a fit for multi-unit beverage and F&B operators who want a compact format and central support.
AseerTime is a juice and dessert brand headquartered in Kuwait that was founded in 2011. According to VF Franchise Consulting’s brand profile, the menu covers fresh juices, smoothies, milkshakes, ice cream and specialty desserts, and the brand targets high-frequency, repeat-purchase beverage occasions. You can read the full AseerTime franchise opportunity profile on the VF site.
Aseer Time Group describes AseerTime as the flagship brand of its group, which also lists Farooj Abo Alabed, Papa Kanafa and a forthcoming Abo Steif concept. The distinction matters for enquiries: the AseerTime franchise is the juice and dessert format, while the other group brands carry their own menus and operating models.
The network count depends on the date and the source. VF’s brand profile cites 288 branches across 15 countries, while Inside Retail Asia reported on 5 August 2025 that the brand’s first China store, in Quanzhou, was its 501st location worldwide and that it operated in 23 countries. The later, third-party figure is the more current of the two, and VF treats both as indicative until confirmed with the brand.
The same Inside Retail Asia report said AseerTime was planning further openings in Australia, the Netherlands and Los Angeles, and that roughly 70 per cent of stores are operated by local partners. VF covered the China step separately in Aseer Time enters China.
| Item | What is published | Source |
|---|---|---|
| Headquarters | Kuwait | VF brand profile |
| Founded | 2011 | VF brand profile; Inside Retail Asia |
| Format | Juice, smoothie, milkshake and dessert outlets | VF brand profile |
| Partner share | About 70 per cent of stores run by local partners | Inside Retail Asia, August 2025 |
| Entry investment | US$500,000 investment level | VF brand profile |
AseerTime suits operators who value a proven beverage concept with a repeat-purchase menu and a franchise route built around local partners. Whether it is a good franchise for you depends on your market, your site access and your ability to run several outlets, which is why VF frames the question around operator fit. For a longer assessment, see VF’s earlier piece, Is AseerTime a good franchise.
Criteria VF looks at when screening an operator for a beverage brand of this type:
The menu is also covered in VF’s AseerTime menu deep dive, which looks at how the product range supports the format.
Aseer Time Group publishes a six-stage franchise process on its corporate site. The steps run in this order:
Cross-border operators usually add a preparatory stage before step one: checking the legal route for franchising in their own country, finding a master or area partner, and confirming market availability. VF Franchise Consulting supports that stage and does not act as a broker or marketplace.
The right partner is usually an established F&B or retail operator, or a well-capitalised group with a management team, rather than a first-time owner working alone. The table below summarises how VF compares operator profiles for a juice and dessert format.
| Operator profile | Strengths for this format | What to confirm |
|---|---|---|
| Established F&B group | Existing supply chain, site pipeline and staff | Capacity to add a new brand without diluting service |
| Retail or mall operator | Prime site access and landlord relationships | Beverage operating know-how |
| Multi-unit beverage franchisee | Proven counter-service systems | Category conflicts with current brands |
| Investor with a hired manager | Capital and governance | Quality of day-to-day management |
AseerTime started in the Middle East and has moved into Asia Pacific. In August 2025 the company told Inside Retail Asia that mid-sized Chinese cities such as Quanzhou have seen strong food and beverage spending growth since 2020, driven by Gen Z consumers and young professionals. That is the company’s own market view, not a VF forecast.
For operators comparing regional beverage concepts, VF’s guides to bubble tea, juice and dessert franchises, bubble tea franchise opportunities in Southeast Asia and coffee and tea franchise formats set out how the category is structured. Country-level rules differ, so ASEAN franchise markets compared and franchising in Kuwait are useful starting points.
VF’s brand profile does not publish a territory list, so no market should be assumed open. Operators should ask VF Franchise Consulting to check availability for their country.
VF Franchise Consulting’s view is that a juice and dessert brand rewards operators who treat site selection and supply discipline as the core of the business. The brand’s published model relies on local partners, so the quality of the partner decides the quality of the rollout. VF’s on-the-ground directors in Vietnam, Singapore, Korea and Japan work full time in their markets, which helps when a brand needs a partner who already knows the local landlords and suppliers. This is VF’s analysis of fit and not a promise of availability.
AseerTime was founded in 2011 and is headquartered in Kuwait, according to VF Franchise Consulting’s brand profile. Inside Retail Asia described it in August 2025 as a Kuwait-based beverage chain known locally as Juice Time. Its menu centres on fresh juices, smoothies, milkshakes, ice cream and desserts.
The count depends on the date of the source. VF’s brand profile cites 15 countries, while Inside Retail Asia reported in August 2025 that the brand operated in 23 countries after its 501st store opened in Quanzhou, China. For a current figure, ask the brand through VF Franchise Consulting.
Yes. Inside Retail Asia reported in August 2025 that roughly 70 per cent of AseerTime stores are operated by local partners. The brand’s corporate site describes a franchise route that starts with a request form and a discovery meeting before any contract is signed.
Aseer Time Group’s published process has six stages: submit a request, hold a discovery meeting, sign the franchise contract, secure a location and build the branch, train the team, and open. You can start the enquiry through VF Franchise Consulting, which advises operators on cross-border entry.
Availability is handled by enquiry, not by a public list. VF’s brand profile does not publish a territory list, so operators should ask VF Franchise Consulting to check their market. Qualification by experience and capability is part of the discussion, as the brand profile notes that access is by qualification only.
Email: info@vffranchiseconsulting.com | Hotline: +84 90 306 54 58
Author: Sean T. Ngo, CEO and Co-founder of VF Franchise Consulting.
