Benefits of owning a premium burger franchise

The COVID pandemic has affected the F&B industry and forced the brands to change and innovate to adapt to consumers’ changing needs. Burger chains are no exception.

Burger restaurants nowadays have changed their business model into fast casual to adapt to new F&B trends: better and healthier food at reasonable prices and can be localized for each country.

Here are the benefits of owning innovative and premium burger franchises.

Fresh-made & high-quality food menu

Award-winning signature products and high-quality food are the among key things that make it a premium burger chain. Franchisees can benefit from their recipes as well as the unique food cooking methods which have been developed by a strong R&D team:

  • The meat is flame grilled in an open kitchen; foods are made to order and with fresh and quality ingredients. 
  • Menu includes healthier options to target different customers: fresh salads, sandwiches, frozen treats, etc. Some famous burger brands such as The Habit Burger Grill also offer gluten-free menu and veggie burgers, which lead to the fact that more than 50% of their customers are women

Fast casual boom

The fast casual restaurant market size is expected to reach US$ 209billion in 2027, registering 10.6% CAGR from 2021 to 2027, according to a recent report by Allied Market Research. The premium burger chains are not quick-service restaurants without services, but are fast casual restaurants with good services at reasonable prices. This segment is very promising for entrepreneurs who want to open a new business as consumers tend to look for high-quality food at affordable prices but still expect some table service. 

Digital customer experience

Customer experience has morphed to another level and after two years of the COVID pandemic. Online food ordering has not only become essential for F&B franchises nowadays, but one of the best ways to create multiple revenue streams. Premium burger chains have spent resources to develop their food ordering system for better digital experience and also to support international franchisees

However, the other methods of dining include dine in with family and friends, auto and motorbike drive-thru, and curb-side service. Some premium burger chains also offer limited table service, which is different from the average burger chain.

What Are The Best Premium Burger Franchises?

HABIT BURGER GRILL: “Better Burger” is the slogan of this American fast casual restaurant franchise. They offer not only the award-winning Charburgers which are flame grilled, but also many other menu items to attract customers such as women, children, vegetarians, etc. This focus has helped expand the chain to over 400 locations worldwide. 

One of the crucial reasons why you should franchise Habit Burger is that they belong to Yum! Brands which also owns KFC, Pizza Hut, and Taco Bell  globally. Therefore, franchisees will receive significant resources and support from Yum!. 

 

JAGGERS – Real ingredients – Real difference: This fast casual burger chain offers fresh-made burgers, salads and hand-breaded chicken in a casual atmosphere. No food at Jaggers is pre-made. Customers can sense the freshness right after stepping into the restaurant! 

Created by the founder of the legendary Texas Roadhouse, the franchise support team of Jaggers is committed to help franchisees to be successful.

 

As the leading franchise consultants and franchise brokers in Asia, VF Franchise Consulting is the International Representative of these brands.

To bring these F&B brands to your country, please CONTACT US at info@vffranchiseconsulting.com.

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