Berkowits Hair and Skin Clinics, an Indian hair restoration and skin care group founded in 1988, is opening its company-operated clinic model to franchise partners across India. The brand operates 45 clinics in more than 17 cities and is introducing two formats, Standard and Luxe, according to Indian Retailer’s Franchise TV on October 26, 2026.
Berkowits has built its network around surgical hair transplants, non-surgical hair replacement, hair loss treatment, laser hair reduction and skin and aesthetic procedures. Its footprint spans Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Kolkata and several Tier 2 cities. The company acquired Richfeel Hair Clinics in 2024, and its range includes more than 100 product SKUs.
CEO Arpit Goel told the publication that the business began expanding beyond Delhi NCR as demand grew in other markets. The brand also uses an AI-powered hair generator to preview hairstyles and an AI-enabled trichoscope to track scalp health.
The Luxe format includes an operation theatre for hair transplant procedures. The Standard clinic works as a local treatment and booking centre and refers transplant cases to a Luxe clinic. This hub-and-feeder design lets the brand concentrate surgical capacity while spreading consultation points across a city cluster.
Under the FOCO model the franchise partner invests while the company runs the clinic. Under the FO model the partner takes a more active role in local management, supported by the brand’s training, marketing, HR and operations teams. Berkowits said it is particularly interested in FO partners for Tier 2 and Tier 3 markets, and that partners do not need a medical background, although clinical procedures must be carried out by appropriately qualified professionals.
The brand’s presentation lists a 15% revenue share under FOCO and a 10% royalty under FO, along with projected returns and payback periods. The publication notes these are estimates, not guaranteed outcomes.
Clinical aesthetics is one of the more regulated franchise categories, and the Berkowits structure shows how brands manage that: qualified practitioners remain accountable for procedures, while the franchisee handles site, capital and operations. For an investor assessing similar models elsewhere in Asia Pacific, compare it with the clinical scalp model profiled in our DAMO franchise review and the membership-led wellness format in the Ultimate Longevity Center profile.
India’s franchise pipeline is also widening beyond food and beverage, as seen in the Harlem Shake 75-unit master franchise and Domicil Sleep’s plan for 50 experience stores.
