Oslo, Norway – Body Fit Training (BFT), a group strength training franchise under Xponential Fitness, has officially opened its first Scandinavian location in Oslo’s Majorstuen neighborhood. This marks a significant milestone, as BFT becomes the first Xponential Fitness brand to enter the Scandinavian market.
BFT executives celebrate the opening of the brand’s first franchise fitness studio in Oslo.
The expansion is led by Tage Flugeim, a seasoned fitness entrepreneur known for bringing Barry’s Bootcamp to Scandinavia 15 years ago. Now, he aims to replicate that success with BFT, introducing a new approach to group strength training in the region.
“Scandinavians will love BFT’s science-backed, community-driven, and inclusive workout model,” Flugeim stated. “The fitness market here has immense untapped potential, and we are confident that BFT will thrive in Oslo and beyond.”
Following its Oslo debut, BFT is set to expand into Stockholm and Copenhagen within the next year. The long-term plan includes 20 locations within five years and 40 locations across Scandinavia within the next decade, further strengthening its footprint in the fitness franchise sector.
Currently, BFT operates over 300 studios worldwide, including 50 in the U.S.. The brand’s signature 50-minute strength and conditioning sessions focus on progression-based training, offering an effective and accessible workout experience.
Bob Kaufman, Xponential Fitness’ President of International, emphasized BFT’s momentum:
“The global success of BFT proves how much people resonate with its workout approach. With strength training ranked as a top 2025 fitness trend and skilled master franchisees like Tage, we are excited to see BFT reach new heights in Scandinavia.”
BFT members push their limits during a dynamic group training session at the new Oslo studio.
As the demand for health and wellness continues to rise, BFT’s expansion offers a compelling investment opportunity in the Scandinavian fitness market. Entrepreneurs looking to enter the fitness franchise sector can leverage BFT’s proven model, which aligns with the region’s growing focus on health and active lifestyles.
BFT’s launch in Scandinavia is not just a milestone for the brand—it also signals significant growth potential for fitness in the region, making it an attractive space for investors and fitness enthusiasts alike.
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