South Korea’s second-largest fried chicken brand, bhc Group, revealed on Thursday that it has inked a significant master franchise agreement with Thailand’s Meation Group, paving the way for its entry into the Thai restaurant scene.

Meation Group, which manages three well-established brands in Thailand, will take charge of overseeing the operations of bhc Chicken within the country.

The strategic move by bhc involves the opening of its inaugural store in Bangkok during the first quarter of the upcoming year, signaling the commencement of its expansion efforts into Thailand.

This announcement comes on the heels of bhc’s recent master franchise agreement with a local company as part of its expansion plans in Taiwan.

With these latest developments, bhc Group has now established a foothold in five prominent Asian locations, encompassing Hong Kong, Malaysia, Singapore, Taiwan, and Thailand.

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