Restaurant chain Cali-Mex, popular in Hong Kong and China, has launched its first outlet in Thailand.

The ground-floor venue at Sukhumvit Soi 22’s Holiday Inn is set to be the first of 20 outlets planned for Thailand within the next three years. A 150-seat flagship on Sukhumvit Soi 11 is scheduled to open in December.

Along with Californian-Mexican cuisine, Cali-Mex offers Thailand’s first beer taps at the table, charging by volume.

Inside Retail Asia