Chuck E. Cheese’s has achieved another milestone in its journey to offer healthy dining options. Following its recognition as the top kid-friendly restaurant by Technomic’s Consumer Restaurants Brand Metrics program, a recent study by Market Force Information has placed Chuck E. Cheese’s in a tie for second place for healthiness of food in the casual-dining pizza category. Additionally, the chain secured the fifth spot overall among consumers’ favorite casual-dining pizza restaurants.
The Market Force Information survey, conducted in March 2013 across the United States, gathered opinions from over 7,000 consumers of diverse income levels and age groups. The study aimed to identify the most favored casual-dining chains both overall and within specific food categories, as well as the reasons behind these preferences. Respondents ranged from 18 to over 65 years old, with approximately 75% being women and 25% men. Nearly half of the respondents were parents.
“Being recognized as a leader in consumer studies is a great testament to our commitment to providing delicious, wholesome food options for families,” said Joe Elliot, Vice President of Research and Development at Chuck E. Cheese’s. “While our focus has always been on creating an environment ‘Where a Kid Can Be a Kid,’ we’re also dedicated to offering a consistently great-tasting and healthier pizza product that families can enjoy, and we’re proud of that achievement.”
Recently, Chuck E. Cheese’s introduced redesigned menu boards across all of its locations, featuring easy-to-read nutritional information for families. The updated boards also reflect new menu items such as gluten-free pizza and cupcakes. In addition to these additions, the chain has enhanced its traditional pizza recipe, now featuring in-store-made dough, freshly shredded 100% mozzarella cheese, and fresh vegetables.
Nutritional details for all menu items are displayed on the new menu boards in stores and are also available online. This comprehensive listing helps parents choose the best options for their family’s dining experience and dietary needs.
For more information and interesting facts about Chuck E. Cheese’s food offerings, guests can visit the company’s website or follow their profiles on Facebook, Twitter, Pinterest, and Foursquare.
About CEC Entertainment, Inc. (NYSE: CEC):
For over 30 years, CEC Entertainment has been a national leader in family dining and entertainment, known as the place “Where a Kid Can Be a Kid®.” The company, along with its franchisees, operates 566 Chuck E. Cheese’s locations across 47 states and eight foreign countries or territories, with 515 locations in the U.S. and Canada owned by the company. CEC Entertainment aims to create lifelong family memories through fun, food, and play, featuring a range of attractions such as musical and comic robotic entertainment, games, rides, and play areas, as well as diverse dining options including pizza, sandwiches, wings, appetizers, a salad bar, and desserts. The company is committed to providing a safe, enjoyable environment with industry-leading safety programs like Kid Check®.
In addition to offering a fun entertainment experience, Chuck E. Cheese’s has contributed over $7.7 million to schools through its fundraising initiatives.
Chuck E. Cheese is seeking master franchisees with extensive experience to help grow the brand internationally. For more information about Chuck E. Cheese franchise opportunities in your region, please visit https://vffranchiseconsulting.com/brand/fb-chuck-e-cheese/
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