Club Pilates, the powerhouse boutique fitness brand owned by Xponential Fitness, has announced a major expansion milestone after signing a new 70-unit development agreement.
The deal was inked with newly formed franchise group Renew Fitness—a joint venture established by prominent developer and entrepreneur Saber Ammori in partnership with Cohere Capital. Under the agreement, Renew Fitness will take over the operations of existing studios and spearhead the development of dozens of new locations, securing its position as one of the brand’s largest multi-unit franchisees with a total footprint potential of 84 studios.
Target Markets: The expansion will aggressively target high-growth areas across Michigan, Maryland, and New York.
Instant Scale: Renew Fitness will immediately integrate Ammori’s existing 14 Club Pilates locations in the New York City metro area into its operating portfolio.
Capital Partnership: The backing of Cohere Capital provides Renew Fitness with robust financial infrastructure to accelerate studio acquisitions and new builds.
“The goal has always been to keep growing with Club Pilates—my team and I are extremely passionate about this empowering, inclusive brand. There is still so much whitespace for Pilates in the U.S., and the formation of Renew Fitness will help us unlock that next phase of growth.”
— Saber Ammori, Founder of Renew Fitness
“Even after twenty-plus years, Club Pilates continues to push the boundaries of boutique fitness franchising. This deal with Renew Fitness is a testament to the brand’s strength, economics and staying power. We are thrilled to see large multi-unit owners and area developers reinvesting in the brand and making our incredible offerings accessible to more communities around the world.”
— Mike Nuzzo, CEO of Xponential Fitness
This massive multi-unit deal comes on the heels of a highly successful year for Club Pilates. Earlier in the year, the brand secured the largest development agreement in the history of parent company Xponential Fitness, alongside a strategic expansion into Southeast Asia.
With Renew Fitness fueling regional development across the Northeast and Midwest, Club Pilates continues to solidify its dominance as the global leader in reformer-based Pilates instruction.
Source: Athletechnews
