Club Pilates is jumping into its first-ever film collaboration, partnering with Disney ahead of the August 8 release of “Freakier Friday,” the upcoming sequel to the 2003 fantasy comedy starring Jamie Lee Curtis and Lindsay Lohan.

Beginning this week, participating Club Pilates studios will host special “Flip Your Friday” classes inspired by the film’s tone and themes, culminating in a one-day themed workout experience on July 11.

As part of the promotion, Club Pilates is launching a sweepstakes open to both members and non-members. Anyone who registers for and attends a “Freakier Friday” class on July 11 will be eligible to win a trip for two to the film’s world premiere in Los Angeles, including airfare and accommodations.

Disney and Club Pilates will also host a themed class for content creators in Los Angeles and debut an experiential activation at the premiere, giving guests an immersive taste of the collaboration and its focus on personal transformation.

“We are so honored to come together with Disney, an iconic brand that inspires transformation and connection,” Club Pilates president Tianna Strateman said. “This collaboration was a natural fit as “Freakier Friday” is a cinematic event that crosses generations, much like our low-impact Reformer workouts. The film’s message of embracing change and looking at the world through a new perspective reflects what we see in our studios on a daily basis – lives being transformed through mindful, intentional movement.”

SOURCE: ATHLETECH NEWS.

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