Club Pilates is expanding its European presence. The company has signed a master franchise agreement with TMCP Fitness International, paving the way for 36 new studios in Belgium, Luxembourg, and Monaco over the next decade. This expansion meets the growing demand for boutique fitness and Pilates-based training programs among health-conscious consumers.
As part of this agreement, TMCP Fitness International will develop these locations, ensuring they meet the brand’s high standards. The goal is to introduce more people to Pilates, a discipline known for its low-impact approach and focus on core strength, flexibility, and overall well-being.
Chris and Susan Fichaud, founders of TMCP Fitness International, already manage Club Pilates franchises in France, Ireland, Switzerland, and Texas. Their experience makes them ideal partners for this expansion.
“Our journey with Club Pilates has been remarkable,” said Chris and Susan Fichaud. “Pilates is transforming lives, and we are excited to bring this experience to new communities. The overwhelming response from customers in our current markets proves the demand for high-quality Pilates training.”
Modern Club Pilates studios provide a high-end fitness franchise experience for European markets.
This expansion strengthens TMCP Fitness International’s reputation in boutique fitness. Their expertise in franchise management ensures Club Pilates will integrate successfully into these new markets, offering top-tier fitness experiences for beginners and advanced practitioners alike.
The demand for Pilates and boutique fitness is growing rapidly in Europe. In 2020, the European Pilates and yoga studio market was valued at $15.38 billion. By 2030, it is expected to reach $71.15 billion, with an annual growth rate of 13.0%.
This surge is driven by rising health awareness, increasing recognition of Pilates benefits, and a shift toward low-impact exercise. Urban consumers seek fitness routines that improve flexibility, posture, and muscle tone while reducing stress. Pilates meets these needs perfectly.
Club Pilates’ expansion into Belgium, Luxembourg, and Monaco capitalizes on this trend. By opening high-quality studios in these locations, the brand is positioning itself as a leader in Europe’s evolving fitness industry.
Club Pilates operates under Xponential Fitness, a leader in boutique fitness. Xponential Fitness has been expanding globally, securing franchise agreements in Austria, the Netherlands, Qatar, New Zealand, Switzerland, and Mexico.
“As Pilates gains popularity, Club Pilates leads the industry’s growth,” said Bob Kaufman, president of international at Xponential Fitness. “Belgium, Luxembourg, and Monaco align with our vision to make Club Pilates the most recognized and respected Pilates brand worldwide.”
Xponential Fitness consistently scales successful boutique fitness brands. Club Pilates, one of its fastest-growing franchises, offers a proven business model, world-class instructor training, and a unique approach to Pilates. The brand’s continuous expansion highlights its strength and ability to meet evolving fitness consumer needs.
Pilates’ growing popularity presents exciting opportunities for fitness franchise investors. The European market’s steady growth highlights a demand for specialized fitness services. Club Pilates provides a well-established brand with a successful franchise system.
Investors benefit from comprehensive training, ongoing support, and strong consumer recognition. Club Pilates’ European expansion reinforces its position as a boutique fitness leader, making it an attractive investment.
With more health-conscious consumers seeking effective fitness solutions, franchises in this sector are becoming increasingly profitable. Club Pilates, backed by Xponential Fitness, offers a scalable business model that appeals to both seasoned fitness enthusiasts and newcomers seeking low-impact, results-driven workouts.
The expansion into Belgium, Luxembourg, and Monaco reflects Club Pilates’ commitment to global growth. As demand for quality fitness experiences rises, the brand is well-positioned to capitalize on trends and bring its renowned Pilates classes to more communities.
In summary, Club Pilates’ latest expansion strengthens its European presence and solidifies its reputation in the fitness franchise industry. For investors and fitness enthusiasts, this move highlights the increasing importance of Pilates in the health and wellness sector, creating new opportunities in this dynamic market.
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