Club Pilates is the world’s largest reformer Pilates franchise, built around small-group classes on specialized reformer equipment. The concept sits in the sweet spot of the boutique fitness wave: low-impact, results-driven workouts that appeal to a broad demographic — from young professionals to active older adults — across all fitness levels. Classes are sold through recurring memberships, which gives operators predictable monthly revenue rather than one-off drop-in income.
The brand is the flagship of Xponential Fitness, a publicly traded portfolio that also includes Pure Barre, YogaSix, CycleBar and others. That parentage gives Club Pilates franchisees access to mature systems for real estate, build-out, training and marketing — a meaningful advantage for first-time operators and for master franchisees scaling a new market.
For investors asking “is Club Pilates a good franchise,” the case rests on a handful of criteria:
The counterweights: a meaningful upfront investment, dependence on membership retention, and the need for disciplined local marketing. Serious candidates should weigh these against regional demand, as we discuss in our overview of fitness franchise opportunities in Asia.
The Club Pilates master franchise story is where the brand gets most interesting for cross-border investors. In 2026 the brand signed a master franchise agreement in the Philippines with DM Active Wellness, committing to 30 studios over 10 years, opened its first studios in Thailand, and continued building out an Asia-Pacific pipeline that includes Australia and other ASEAN markets. Parent Xponential has also placed multi-brand master agreements in the Gulf, bundling Club Pilates with sister brands for Saudi Arabia and the wider region.
For an operator in Southeast Asia or MENA, that means the brand is actively awarding country-level rights to qualified partners. Understanding how those rights are structured is essential — see our guide to how master franchise rights work in Asia and MENA, and the recent record 127-studio Club Pilates deal that underscores the brand’s growth momentum.
The path to open a Club Pilates generally follows five steps: (1) qualify financially and submit an application; (2) review the FDD and validate with franchisees; (3) secure a territory or master-franchise rights; (4) sign the agreement, select and build out the studio; and (5) complete training, pre-sell memberships and open. In international markets, a master franchisee typically handles territory development and sub-franchising rather than operating a single unit.
Who owns Club Pilates? It is the flagship brand of Xponential Fitness (NYSE: XPOF), a publicly traded boutique-fitness franchisor.
Is Club Pilates available in Asia and the Middle East? Yes — the brand is expanding through master franchise agreements across the Philippines, Thailand, Australia and the Gulf, and is actively seeking partners in additional markets.
Is Club Pilates a good first franchise? Its recurring-revenue model and franchisor support make it accessible, but the upfront investment and retention demands mean due diligence is essential.
For investors comparing brands across the region, Club Pilates belongs on any serious shortlist of the best franchises for Asia — alongside other fast-scaling concepts such as global gym brands entering Taiwan and Thailand.
Boutique fitness is a long-term structural trend, and few brands are better positioned to ride it across Asia and the Gulf than the category’s clear leader.
References: Club Pilates Franchise (official) · Xponential Fitness Investor Relations
