What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Coach Canton Rd flagship opens

US fashion brand Coach has opened a new flagship in Kowloon. Coach Canton Rd is the company’s second flagship store in the territory and gives it one superstore on either side of the harbour; the other one is located in Central. The new 4000 sqft flagship store spans a whole three floors in the Harbour City complex. Designed by Coach executive creative director Stuart Vevers, in partnership with world renowned creative firm Studio Sofield, which has also completed projects for Gucci, Bottega Veneta and Tom Ford. Store features include a ready-to-wear shop with custom furniture. To mark the opening, Coach has released a limited edition Suede Coach Swagger bag available in Navy and Black Cherry, for a limited time exclusively at the new store.