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Crunch Fitness has announced the upcoming opening of Crunch Kenner in Kenner, Louisiana, a $5 million, 40,000-square-foot state-of-the-art fitness facility scheduled to open this fall. Operated by franchisee Fitness Ventures LLC, the new gym at 3408 Williams Blvd B will feature Crunch’s latest 3.0 design concept, combining modern aesthetics with enhanced functionality for an upgraded gym experience.
Crunch Kenner marks a continued push into Louisiana for the fast-growing franchise brand, which was recently ranked No. 2 in the fitness category and No. 20 overall in the 2026 Entrepreneur Franchise 500. The Kenner location will bring up to 100 new jobs to the community when it opens later this year.
The Crunch 3.0 design represents the brand’s most advanced gym format, incorporating modern aesthetics and upgraded equipment layouts. Crunch Kenner will offer a comprehensive suite of fitness amenities designed to serve everyone from first-time gym-goers to serious athletes.
Crunch Fitness is in the midst of a historic expansion cycle following its $1.5 billion acquisition by Leonard Green & Partners in late 2025. The brand is targeting 1,000 total gyms and has been opening new locations at an accelerating pace across the United States. Recent openings include locations in Greater Atlanta, North Versailles Township in Pennsylvania, and New Braunfels, Texas.
Top franchisees continue to drive growth. CR Fitness Holdings, the brand’s largest franchisee backed by Sixth Street, recently surpassed 1 million members nationwide and is on track to operate 110 locations by the end of 2026. Meanwhile, Fit Fusion is targeting 30 Crunch clubs by year-end.
Fitness Ventures LLC is an established Crunch Fitness franchisee expanding its presence in the Gulf Coast region. The Kenner location adds to the operator’s growing portfolio and reflects Crunch’s strategy of partnering with multi-unit franchisees who can deploy capital efficiently and scale operations across metropolitan markets.
Kenner, located in Jefferson Parish just west of New Orleans near Louis Armstrong International Airport, represents a strategic market entry point for Crunch in the Greater New Orleans metropolitan area, which has a population of approximately 1.3 million residents.
Crunch’s aggressive domestic expansion under Leonard Green & Partners’ ownership — combined with a proven $5–12 million per-unit investment model and consistently high franchise rankings — positions the brand as one of the most scalable gym franchise concepts globally. For investors evaluating fitness franchise opportunities in the Middle East and Southeast Asia, Crunch’s 3.0 design format and high-value, low-price positioning address the growing demand for premium-yet-affordable fitness facilities in rapidly urbanizing markets.
The brand’s ability to attract institutional-grade franchisees like CR Fitness (backed by Sixth Street) and Fit Fusion underscores the unit economics that make Crunch compelling for large-scale development agreements — a model that translates well to master franchise structures in emerging markets.
Source: PRNewswire — Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Kenner, Louisiana
