Don Quijote Hong Kong is set to make its debut in the middle of this year.

The Japanese discount merchandise retailer – which has three stores in Singapore and also plans to make its Thai debut in Bangkok this year – has leased a 15,000sqft space in the basement of Mira Place Two on Nathan Road in Tsim Sha Tsui.

In Japan, most of the company’s 160 discount stores trade 24 hours, but this is unlikely in Hong Kong.

Helen Mak, senior director and head of retail services at Knight Frank, told the South China Morning Post the basement location would appeal to local consumers and tourists.

“Don Quijote’s Tsim Sha Tsui location can attract mainland tourists who travel via the high-speed rail and mega bridge. Instead of shopping for luxury items, these same-day visitors usually spend money on cosmetics, health care items and food, products that are most celebrated at [Don Quijote].”

According to the SCMP, Don Quijote will pay HK$1 million (US$127,000) a month for the space, with the fitout expected to be complete by July.

Besides its general merchandise and fresh food offer, the Don Quijote Hong Kong store will feature a cafe.

Robert Stockdill – Inside Retail Asia