Popular Taiwanese tea shop Don’t Yell At Me has launched in Hong Kong.

The Lyndhurst Terrace shop in Central is the brand’s first location outside its home territory since opening last year under Taiwanese celebrity Yako Chan. The brand is known for its minimalist, clutter-free relaxed atmosphere and aromatic “old master formulated” teas.

The brand sources teas from one of the oldest tea shops in Taichung, which has more than 40 years of history. Tea experts at Don’t Yell At Me create customized beverages for customers based on their preferences.

Operations director Tony Wang said: “When people visit Don’t Yell At Me, we hope that they are not here just for our teas, but here for our message and the positivity. We hope that through our daily teas will inspire our customers so that they can carry this attitude forward no matter what they are facing.”

Inside Retail Asia