Korea’s dessert scene is always evolving, and the latest trends include Dubai chocolate, yogurt ice cream, and crookies, which are capturing the hearts of the MZ Generation (Millennials and Gen Zers).

Dubai Chocolate: A Middle Eastern Delight

Dubai chocolate, featuring pistachios and fried kataifi, has become a social media sensation. Originating from Dubai-based Fix Dessert Chocolatier, this treat has inspired Korean bakeries to create their own versions. Despite being available at major convenience stores and department stores, demand often outstrips supply. At CU, a popular convenience store chain, Dubai-style chocolate is sold for 4,000 won ($3), but due to high demand, it’s often resold for 6,000-10,000 won on platforms like Danggeun Market. The soaring demand has also driven up the price of pistachios in Korea, nearly doubling to over 50,000 won per kilogram.

Yogurt Ice Cream: A Healthier Indulgence

Yogurt ice cream, served with toppings like fruit, cheese, and granola, has gained popularity thanks to influencers and celebrities, such as Haewon from NMIXX, sharing their favorite combinations. Brands like Yoajung highlight the health benefits of yogurt, which is rich in protein and calcium. This trend has fueled rapid expansion, with Yoajung growing from 166 stores in 2023 to 350 in 2024.

Crookies: A French-Korean Fusion

Crookies, a croissant topped with chocolate chip cookie dough, originated from French pastry chef Stéphane Louvard and have gained traction in Korea after going viral on TikTok. This fusion dessert has become a must-try in Korean bakeries and cafes. Crookies join other innovative hybrids like the croffle (croissant-waffle) and crungji (flattened croissant) in capturing the public’s taste. According to Black Keywe, the term “crookie” was searched over 53,000 times on Naver between March 19 and April 17 this year.

These new dessert trends highlight Korea’s dynamic food culture, continuously influenced by global flavors and social media buzz.