The SUBWAY® Franchise Discovery Day was a business matchmaking event that allows prospective franchisees who are interested in SUBWAY® to meet and interact with Mr. Mark McGrath, Development Agent of SUBWAY® Vietnam, and to get a deeper understanding about the unique benefits of SUBWAY® Vietnam
The event was heavily marketed through VF’s large franchise network, multiple targeted direct email campaigns, SMS campaign, various social media channels, including the company websites on www.vnfranchise.vn, VNFRANCHISE Facebook, VNFRANCHISE YouTube, LinkedIn, and other online channels. Significant online ads were also used to maximize exposure to potential investors and franchisees.
There were 70 guests registered for the event in total and 36 guests that attended the Discovery Day. We also invited journalists to the event to help promote SUBWAY®.
Subway in Media:
GUESTS PROFILES
Targeted guests included people with the following professional titles: Chairman, CEO, Managing Directors, Director, President, Vice President and other executives from the below targeted industries.
DISCOVERY DAY AGENDA
| 9:00 – 9:30 | Guest |
| 9:30 – 9:35 | Welcome Remarks, Mr. Sean T. Ngo, CEO, VF Franchise Consulting |
| 9:35 – 10:15 | Mr. Mark Mason McGrath, General Manager, Subway Vietnam |
| 10:15 – 10:40 | Product Sampling / Q&A |
| 10:40 – 10:50 | Next Steps |
| 10:50 – 10:55 | Closing |
