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Listed as one of the five most lucrative retail markets in the world, Vietnam is a prime location for new businesses looking to break into the retail and franchise industry. Nearly 80% of Vietnam’s franchise market is comprised of foreign businesses. Combined with a growth in the middle class and an increasing demand for foreign brands, Vietnam Int’l Retailtech and Franchise Show (“VIETRF”),  is celebrating its 10th year this November 1st – 03rd 2018 at the Saigon Exhibition and Convention Center (SECC). This unique, highly successful trade show is owned by the top exhibition company in South Korea, Coex and is the one and only Retail – Technology & Franchise Trade Show in Vietnam in 2018

Boasting an impressive group of international exhibitors with their quality products and innovative solutions, VIETRF is widely regarded as an important growth catalyst for retail and franchise businesses for the rising markets of Vietnam and the greater Indochina.


  • Total display area: 8800 m2
  •        500 Booths (Approximately)
  •        300 Companies from more than14 countries (Approximately)
  • Total display area: 8800 m2
  • 15,000 Trade Buyers from Vietnam and beyond

Here below is the result of VIETRF 2017 – June 1st – 3rd


With the participation of many Franchise brands from Singapore, Taiwan, Thailand, Korea, Malaysia, The Philippines, India, Middle East Countries, USA and Europe… The participation of some brands are worldwide famous: Tea Live, Miniso, Angel in Us, Lotteria, Lock and Lock, Aki, Z Café, Star Home Spa, Nanna’s,…VIETRF showcases a wide range of industries including F&B, shop equipment and technology, education, health, fitness and many other services. VIETRF 2018 will be an incredible opportunity for international and local franchisors and suppliers to meet master franchisees, sub franchisees, distributors, dealers, retailers, and decision makers from Vietnam and abroad.  A number of popular brand in showcases, POS, retail tech products, and retail services such as: R Keeper, Epson, HP, Dcorp, Haravan, Amazon, Samsung …making it a prime opportunity for restaurant owners, coffee shops, supermarkets, and convenience stores to get in touch with quality suppliers.

Retail Franchise Asia – Exclusive Co-organizer with Coex Vietnam

The cooperation is to develop franchise market and the booming of retail solutions” to tighten the strategic relationship, thereby promoting the franchise and retail industry in Vietnam to new heights. The exhibition hopes to open the door for Vietnamese brands to step into the world and modernize the domestic retail industry, as well as the bridge for international brands to the Vietnam market. Moreover, this is defined as strategic cooperation among the parties that have a great influence in promoting the development of the franchise and retail industry in Vietnam.

Seminars and Conference

Organized by Coex and Retail & Franchise Asia, VIETRF seminars offer you an easy way to understand Vietnam’s vibrant retail and franchise market. Attendees will also have a chance to learn from industry experts in a series of counseling sessions by key players in the Vietnam retail industry including lectures on quality consistency from Starbucks Vietnam, and market analysis from Phi Van Nguyen, Chairwoman of Retail & Franchise Asia.

Additionally, this year we are going to organize pre-seminars before the show in order to spread out the helpful information for those people interested in this field. The upcoming seminar will be on September 13rd with the topic target to the relationship of franchisees & franchisors. In the main conference which will be held on Nov 1st – 3rd, the topics will be related to the highlight of Franchise Industry 2018-2019 and Innovation, as well as Technology Solutions for retail chain.

For the first time in Vietnam, the launch of the Internet Retailing Zone- a joint venture between Coex Vietnam and Haravan – Strategic Partner with the theme: E-com Tour (E-commerce Tour)

Coex Vietnam, in partnership with Haravan- Strategic Partner, will be launching its first Internet Retailing Zone to showcase leading online technologies for shop owners, restaurants, and service providers who have the desire to integrate business operation in both offline and online channels.

This is a useful platform for small and medium enterprises, who want to exploit the potential of online sales, expand customer profiles and focus on exploiting target customers in online channels: e-commerce website, delivery apps, online marketing, and online payments. All of the e-commerce solutions mentioned above will be on display in the Internet Retailing area with the theme of E-com Tour, as a journey for visitors to better understand the trade path from offline (traditional channels) to online, combined with the “Training Class” to provide technology training classes, integration of on-line services, user guidance tools and Online advertising strategies for shop owners such as cafe, restaurant, fashion, cosmetics …

Internet Retailing is emphasized with the slogan “Go online to survive your business”.

More detail about VIETRF 2018, please visit website at www.vietrf.com. For more information about the Vietnam Retail and Franchise Show, contact the show secretariat at nhanlieu@coex.vn/nhann.coex@gmail.com or +84 9345 11953

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