Expanding Horizons: Minor Food Group’s Foray into Vietnam’s Culinary Scene

Minor Food Group is ramping up its presence in Vietnam with the introduction of Sizzler, aiming to double its store count by 2026. A unit of Minor International, the company revealed its expansion plans alongside the launch of the first Sizzler outlet and a fresh agreement for The Coffee Club, both in partnership with Goldsun Food, the country’s prominent multi-brand restaurant operator.

Currently boasting over 100 outlets in Vietnam, Minor Food Group features well-loved brands like The Pizza Company, Swensen’s, Thai Express, Poulet, and The Coffee Club. With ambitions to expand, the group targets to reach beyond 200 outlets across various brands by 2026.

Sizzler, renowned for its contemporary dining experience, offers fresh, healthy, and sustainable cuisine. The hallmark “All-you-can-eat” Salad Bar presents an enticing selection of salads, soups, and desserts, known for its excellent value. Diners typically complement their salads with delectable à la carte protein dishes, including premium steaks and seafood, all freshly prepared upon order. Emphasizing premium ingredients and a farm-to-table approach, Sizzler sources locally where possible, aligning with its aim to scale globally following its acquisition by Minor International in June 2023.

On the other hand, The Coffee Club, a globally recognized café chain with over 450 stores across 14 countries, including its home base in Australia, aims to establish itself as the most cherished and customer-connected café experience worldwide. With Vietnam’s vibrant coffee culture and enthusiasm for quality brands, strengthening its presence in this segment and region aligns with Minor’s growth strategy.

Mr. Dillip Rajakarier, Group CEO of Minor International, emphasized, “The expansion underscores Minor Food’s resurgence and its commitment to forging strong partnerships in rapidly growing markets to drive expansion with our brands, mirroring our hotel business, Minor Hotels.”

Echoing this sentiment, Mr. Anhul Chauhan, CEO of Minor Food, expressed excitement about expanding their global brands, Sizzler and The Coffee Club, alongside their existing portfolio in Vietnam. He looks forward to fostering the longstanding partnership with Goldsun Food to drive mutual growth.

Mr. Pham Vinh, Chairman of Goldsun Food, echoed confidence in this new franchise, citing Sizzler’s contemporary offerings and premium ambience as a perfect fit for Vietnamese customers. Goldsun Food remains committed to introducing new concepts to its portfolio to stay relevant in Vietnam’s ever-evolving F&B landscape.

Minor Food Group, a leading casual and quick-service dining company, operates over 2,400 restaurants across 23 countries, featuring market-leading brands like The Pizza Company, Dairy Queen, Burger King, The Coffee Club, Swensen’s, Sizzler, Benihana, and others.

Goldsun Food, a trailblazer in Vietnam’s culinary scene, has solidified its leading position in the food and beverage industry with 13 prominent brands, including King BBQ, ThaiExpress, Seoul Garden, Capricciosa, Tasaki BBQ, and Meiwei, among others.

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