Fabletics, the Los Angeles-born activewear brand with more than 3 million active customers worldwide, has entered India through a long-term partnership with Reliance Brands Limited (RBL), announced on 13 August 2026. The brand launches with a dedicated Indian e-commerce site and its first mono-brand store at DLF Promenade in Vasant Kunj, New Delhi, with a second store planned for Mumbai shortly after. The move adds one of the most recognisable names in performance apparel to India’s fast-growing activewear and athleisure market — and hands its development to the operator behind more than 1,855 retail doors across the country.
Under the agreement, RBL will develop and operate the Fabletics business in India through an omnichannel model spanning standalone stores, e-commerce and experiential retail formats. The structure mirrors the entry route most global consumer brands now choose for India: a single, deeply capitalised local partner that controls real estate, staffing and digital operations, while the brand owner contributes product, design and global marketing muscle. It is the same partner-led logic that underpins master franchise and area development structures across Asia Pacific.
Founded in Los Angeles in 2013, Fabletics grew out of a digital-first, membership-driven activewear model into an international omnichannel retailer with more than 125 stores across North America, Europe and other markets. The India range will cover women’s and men’s activewear for training, running, yoga, Pilates and everyday wear, built around performance fabrics and contemporary design — a portfolio the brand details on its official site.
India’s sportswear and athleisure segment has moved from niche to mainstream in under a decade, pulled along by fitness culture, boutique studios and a young consumer base that treats activewear as everyday clothing.
“India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure” — Sumeet Yadav, Head, Reliance Brands Limited
Fabletics President Meera Bhatia called India an important next step in the company’s international growth, crediting RBL’s record of building global brands in the market. RBL, a subsidiary of Reliance Retail Ventures, already operates a portfolio of international fashion and lifestyle brands across the luxury and premium segments.
The entry lands amid a broader rush of international consumer brands into India through partner-led structures — from Wagamama’s 100-restaurant India joint venture to Radisson Hotel Group’s asset-light India expansion, and rising demand for education franchise opportunities in India.
For master franchise investors and family offices across Asia Pacific and MENA, the Fabletics–RBL agreement is another data point in a clear pattern: global lifestyle brands are no longer testing India with shop-in-shops — they are signing long-term, exclusive development partnerships with operators that can scale omnichannel from day one. The winners of these mandates are groups with proven multi-brand infrastructure, prime mall relationships and e-commerce capability. Operators elsewhere in Southeast Asia and the Gulf should read the deal as a preview of how the next wave of activewear and wellness brands will award territory: to partners who can deliver the full retail stack, not just capital.
Source: Indian Retailer — Fabletics Enters India With Reliance Brands Partnership
