INNOVATION FUELS KENNY ROGERS ROASTERS’ FRANCHISE F&B GROWTH IN 2024

SETTING THE STAGE FOR 2024

Kenny Rogers Roasters is gearing up for an ambitious 2024, propelled by its innovation-focused strategy and a string of industry accolades. Under the mantra “Innovation with a Purpose,” the brand aims to elevate its franchise F&B presence, ensuring its continued success in the highly competitive food industry.

The franchise sector has seen significant growth globally, and Kenny Rogers Roasters is capitalizing on this trend by leveraging its unique approach to “deliciously healthy” dining. With the increasing demand for health-conscious food choices, the brand’s philosophy aligns perfectly with current market dynamics, making it a standout player in the franchise F&B industry.

Kenny Rogers Roasters’ Chimichurri campaign won gold at the 2023 Marketing Excellence Award and Golden Grab Awards, including Campaign of the Year and Gold Ad Trendsetter.

HIGHLIGHTING 2023 SUCCESSES

Renowned for its ‘deliciously healthy’ offerings, Kenny Rogers Roasters dominated 2023 with groundbreaking product launches and standout campaigns. Among these, the Truffle Collection launch made waves. Partnering with Grab, the campaign turned city streets into a golden spectacle, showcasing Grab cars and riders clad in dazzling gold gear. This effort won the Green Boomerang Award for Retail Media Network Excellence, underlining the brand’s ability to bridge online and offline experiences.

Additionally, the 2023 Golden Grab Awards honored the brand with multiple distinctions, including Campaign of the Year and the Gold Ad Trendsetter Award. Kenny Rogers Roasters also retained its crown as Fan Favorite for Roasted Chicken and clinched gold in the Combo Meal category. Foodpanda further recognized the brand’s dedication to product innovation, awarding it “Most Innovative Brand of 2023.” These achievements underscore its leadership in the franchise F&B sector.

RECORD-BREAKING SALES AND AWARDS

The brand’s innovative campaigns fueled a remarkable 22% systemwide sales growth in 2023 compared to the previous year. Adding to its accolades, Kenny Rogers Roasters was ranked No. 1 in Customer Service by Statista and a leading Philippine publication. It also earned a gold Marketing Excellence Award for its Chimichurri campaign, solidifying its reputation as a pioneer in franchise F&B.

Lorent Adrias, Marketing Director, highlighted how these achievements reinforce the brand’s commitment to innovation. “Our campaigns don’t just promote our products; they create unforgettable experiences that resonate with our customers,” Adrias explained. This approach not only drives sales but also builds long-term loyalty.

Foodpanda named Kenny Rogers Roasters the “Most Innovative Brand 2023,” with the award received by Mary Adeline Vinluan, Lorent Adrias, and John Paulo Oquendo.

EXPANSION PLANS FOR 2024

Looking ahead, Kenny Rogers Roasters plans to open 20 new stores, targeting 150 total locations by the end of 2024. Marketing Director Lorent Adrias expressed confidence, stating, “Our focus is to expand not only in Metro Manila but also in key provincial cities.” This expansion aligns with the brand’s mission to deepen market penetration and grow its franchise F&B footprint.

Adrias also hinted at exciting new menu offerings, emphasizing the continued celebration of “deliciously healthy” food. “We aim to beat ourselves year after year by innovating our products and services while staying true to our DNA,” he added. He emphasized that upcoming campaigns would continue to combine creativity and effectiveness, reinforcing the brand’s position as a leader in franchise marketing.

A WINNING TEAM BEHIND THE BRAND

Beyond the company’s accolades, Adrias himself was recognized with the 2023 Mansmith Young Market Masters Award, highlighting his leadership in the franchise F&B industry. This recognition, combined with the team’s dedication, ensures that Kenny Rogers Roasters remains a trailblazer in delivering exceptional dining experiences.

The team’s success stems from a collaborative culture that values innovation, customer insights, and operational excellence. By staying attuned to consumer preferences and market trends, the brand consistently delivers products and services that exceed expectations.

BUILDING A BRIGHTER FUTURE

As 2024 approaches, Kenny Rogers Roasters stays committed to raising the bar in quality, flavor, and service. With innovation at the forefront, the brand aims to continue captivating diners while solidifying its position as a leader in franchise F&B. From store openings to new menu creations, Kenny Rogers Roasters is set to make 2024 a milestone year in the food industry.

The company’s roadmap includes not only physical expansion but also digital innovations to enhance the customer experience. Plans are underway to integrate more advanced ordering systems and loyalty programs, ensuring a seamless and rewarding dining journey for all.

Stay tuned as this iconic brand continues to redefine “deliciously healthy” dining for consumers and franchise investors alike. Kenny Rogers Roasters is poised to inspire the next wave of growth in the franchise F&B sector, setting benchmarks for excellence and innovation.

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