Gift Holdings announced the grand opening of a new Machida Shoten Thao Dien in Ho Chi Minh City, Vietnam, on July 9, 2023. The Group’s ultimate goal is to “Deliver ramen to the world as a Gift,” and to achieve this, they primarily focus on supporting partnership stores by overseeing their operations, and distributing private brand materials. Their ambitious plan is to establish 1,000 stores domestically and 1,000 stores overseas.
In Japan, they are making steady progress towards reaching their target of 1,000 stores and have already opened several outlets. Overseas, they currently operate three directly managed stores, eighteen partnership stores, and one franchised store. Drawing from the expertise in ramen store management accumulated by the Group both in Japan and internationally, and through fruitful collaborations with local partners, they are thrilled to announce the opening of their second franchise store, Machida Shoten Thao Dien, in Ho Chi Minh City, Vietnam. This marks a significant milestone for the Group’s expansion.
Machida Shoten Thao Dien is strategically located in District 2, Ho Chi Minh City, Vietnam, known for its picturesque landscapes along the Saigon River and its charming stern-style buildings. The area is popular among both locals and foreign residents, featuring a wide range of shops and restaurants. The newly opened store offers an extensive menu, including their signature Yokohama-style Iekei (E.A.K.) ramen, Abura Soba, and Chuka Soba, ensuring that customers have a variety of delicious options to choose from.
What sets Machida Shoten Thao Dien apart is their commitment to quality and authenticity. All side dishes, such as gyoza and karaage, are homemade, adding an extra touch of care to their offerings. The mission of the store is clear – to serve scrumptious food and provide the best service with warm smiles and abundant energy to both local patrons and visitors from around the globe. The Group remains steadfast in their vision to “Deliver ramen to the world as a Gift,” and this new addition is a significant step towards achieving that noble aspiration.
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