GN Food, the operator behind Korea’s leading fried chicken franchise, Goobne Chicken, has proudly announced the opening of its first outlet in the Philippines. Located in the bustling Bonifacio Global City, Taguig, Metro Manila, this new store marks a key milestone in the franchise’s global expansion strategy.

Since launching its first international location in Hong Kong in 2014, GN Food has significantly broadened its global footprint, now operating 45 outlets across 10 countries, including Japan, China, and the United States. The entrance into the Philippine market is part of Goobne Chicken’s strategic push to tap into the increasing global demand for Korean cuisine, particularly within the fried chicken franchise sector.

The new Philippine outlet is situated in one of Metro Manila’s prime business districts, aimed at attracting both local residents and international visitors. This expansion is expected to leverage the rising popularity of Korean food, driven by the global surge in Korean pop culture, including music, dramas, and films.

“Opening our first store in the Philippines is a significant milestone for Goobne Chicken,” said a GN Food representative. “We are thrilled to introduce our unique roasted chicken offerings to a new market and are confident that Filipino consumers will embrace the distinct flavors and quality of our food.”

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