GOPIZZA F&B franchise market: CEO Jay Lim highlights Gopizza’s future plans for India’s
Since entering the Indian market in 2019, South Korean pizza brand Gopizza has quickly become a rising star in the F&B franchise sector. By blending Korean-inspired recipes with locally tailored menus, Gopizza is redefining the pizza experience for Indian consumers.
Founded in 2016 with a focus on single-serving pizzas, Gopizza now operates in seven countries, including Singapore, Indonesia, and Thailand. Its unique combination of convenience, technology, and bold flavors has allowed it to establish a strong presence worldwide.
In India, Gopizza has already achieved significant milestones. The brand currently operates 60 stores, primarily in southern regions, and plans to expand to 100 locations by 2025. This includes entering key northern cities like Delhi and Mumbai.
According to CEO Jay Lim, the company’s long-term goal is ambitious: 5,000 stores across India. “We’re excited to grow our presence with a mix of direct management and strategic partnerships,” Lim said in a recent interview.
Globally, Gopizza operates in seven countries, including Singapore, Thailand, and Indonesia, with over 450 stores. Last year, the company achieved remarkable success, selling over 500,000 pizzas worldwide and generating $32 million in revenue. Recent investments, such as the 13.6 billion won ($10.1 million) from Thailand’s CP All, demonstrate investor confidence in Gopizza’s scalable model.
Unlike its operations in South Korea, Gopizza in India focuses on creating a unique identity as a Korean-inspired pizza franchise. The menu has been carefully curated to cater to Indian tastes, with vegetarian options making up 70% of sales. Popular items include the Veggie Paradise and Paneer Cheese Pizza. However, what truly sets Gopizza apart is its Korean-themed menu. Specialties like Buldak Chicken Pizza and Gangnam Bulgogi Pizza capture the essence of Korean flavors, attracting curious customers, especially fans of K-content.
The inclusion of Korean dishes, such as Shin Ramyun, has also attracted significant attention. Despite its higher price point, the dish has gained popularity, reflecting the growing interest in Korean food culture among Indian customers.
In a bold move, Gopizza plans to introduce a new brand, Gochujang, to the Indian market by early next year. Focused on Korean street food, Gochujang will offer a fresh, authentic dining experience for customers eager to explore more of Korean cuisine.
This expansion reflects Gopizza’s strategy of leveraging the global appeal of Korean culture, particularly among younger, urban audiences.
Gopizza is more than just a pizza place—it’s a family-friendly destination. The stores regularly host birthday parties and events, offering a welcoming environment for parents and children.
“Our goal is to create joyful memories, similar to what McDonald’s achieved with its kids’ parties in the past,” CEO Jay Lim explained. This approach has made Gopizza a favorite spot for celebrations and family gatherings.
By 2025, Gopizza’s Indian operations are projected to generate over 10 billion won in revenue. With an additional 100 stores planned, the company is positioning itself as one of the top five pizza brands in India’s competitive market.
Gopizza’s journey in India showcases how innovation, cultural adaptation, and strategic planning can drive success in the F&B franchise industry.
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