A study by Harvard University in 2023 has revealed that older homeowners in the United States are increasingly investing in home renovation projects, often to cater to their limited mobility. According to the study, 1.1 million homeowners over the age of 65 had undertaken at least one such renovation project between 2020 and 2021.
This trend has also been observed by Comfort Keepers franchisee, Vince Maffeo, who notes that many of his senior clients are seeking assistance with building ramps, installing grab bars, and modifying their bathtubs. However, Maffeo often struggles to find suitable professionals to recommend to his clients.
Last year, Comfort Keepers announced a strategic partnership with TruBlue Total House Care in September, making TruBlue its preferred provider of services. For Comfort Keepers franchisee Vince Maffeo, this partnership provided an opportunity to become a TruBlue franchisee instead of just a marketing partner. Maffeo saw potential for cross-promotion between the two services, enabling them to complete the type of work that people were asking for and not have to refer them to someone else.
TruBlue President Sean Fitzgerald also recognized the benefits of working with senior care companies, as they share a common goal of keeping seniors in their homes for longer periods of time while ensuring their safety and comfort. By working together, they can provide a safe and comfortable environment for seniors.
As a significant number of individuals in the United States approach retirement age, similar partnerships between senior care companies and home renovation services are expected to become increasingly crucial. TruBlue President Sean Fitzgerald anticipates explosive growth for the industry as the aging Baby Boomer generation continues to live longer due to advanced medical technology. Maffeo agrees with Fitzgerald’s predictions and suggests that this trend is not likely to go away even after the Baby Boomer generation.
According to Maffeo, the number of individuals reaching retirement age is staggering, and the oldest baby boomer is not even the average client yet. With 10,000 individuals turning 75 each day, the trend will continue for the next 18 years, indicating that the demand for senior care services will continue to increase. Maffeo believes that the majority of seniors reaching that age will want to stay at home, making TruBlue’s services essential.
The risk of falling is a significant concern for seniors, and it is the primary cause of hospitalization outside of medical needs. Therefore, it is essential to modify the home to maintain the seniors’ safety. Other brands are also expanding their services to provide more support for seniors who prefer to stay at home. For example, Right at Home Franchise Development Manager Micah Loseman noted that their franchise has increased its service offerings.
According to Right at Home Franchise Development Manager Micah Loseman, their franchise has expanded its services in the last five to ten years. They started with companion care, which involves helping with meal preparation, laundry, and providing transportation to doctor appointments. However, they have gradually added personal care, which involves more hands-on assistance with bathing, toileting, and other personal needs. Currently, the franchise is exploring different avenues and considering various options to further expand their offerings.
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