Italian Pizza Fireaway is valued at £18.7 million by investors

The investors, who are mainly based in the U.K. and Italy, have each taken a slice of the pizza franchise, giving the company a valuation of £18.7m.

Speaking to Global Franchise, Mario Aleppo, managing director of Fireaway Pizza, has shared that he feels “excited about the future of Fireaway”. He has also explained what the investment will mean to the international expansion plans next year, along with the improvement to the tech side of the U.K. operation.

Mario added: “We have signed up eight master franchisees across the globe, including India, Canada, Holland, Ireland, Australia, Pakistan, New Zealand and France.

“We believe there is massive potential in these companies to expand our rapidly growing company. Along with the expansion, we will be pumping massive investment into the tech side of our business, our driver management app and our customer app.”

Fireaway opened its first U.K. store in south London in 2016 and its first international store in Holland earlier this year.

The franchise allows its customers to build their own pizzas, with the unique selling point of Fireaway being the speed at which it can deliver its stone-baked pizzas. Cooked in front of the customer, a pizza can be delivered fresh from the oven in as little as 180 seconds.

Source: Global franchise

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