Jago aims to have 10,000 mobile coffee carts by 2026 in Indonesia

The Jakarta-based mobile coffee cart company aspires to become Indonesia’s favourite value-oriented coffee chain.

 

Jago, an Indonesian coffee company, has ambitious aspirations to increase its fleet of electric mobile coffee carts to 10,000 by the end of 2026.

 

The Jakarta-based startup, which closed a pre-Series A investment round for $2.2 million in October 2022, runs 30 carts throughout the Indonesian city.

 

In 2024, Jago will spread to additional essential cities in Indonesia, including Yogyakarta, Medan, and Sumatra.

CEO Yoshua Tanu anticipates a growth to 1,300 mobile carts by 2024, followed by a rapid expansion to 10,000 in the subsequent two years.

 

In 2020, the technology-focused firm aims to supply more inexpensive coffee to the Indonesian populace, portraying itself as the “daily option for the poor and middle classes.”

 

An average coffee at Jago costs Rp 8,000 ($0.51), compared to Rp 40,000 ($2.50) at Starbucks.

 

Indonesia is the fourth biggest producer of coffee in the world, behind Brazil, Vietnam, and Colombia, and it has a well-established market for branded coffee chains.

 

Kopi Kenagan, whose worldwide development in Malaysia started in October 2022, is the market leader with almost 600 locations, surpassing Starbucks’ 500 stores.

 

World Coffee Portal predicts that the total number of branded coffee shops in Indonesia would reach 4,100 by 2025.

 

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