Food becomes more special when it’s tied to a bigger purpose. That’s what Kenny Rogers Roasters is doing with its Farmvocacy Program. Built on the idea of “Eat Healthy, Help Greatly,” this project is all about supporting local farmers and promoting sustainable farming. It’s a shining example of leadership in the franchise F&B world.
This year, Kenny Rogers Roasters ran its third Farmvocacy Program featuring the popular Chimichurri Roast. This dish, made with locally sourced ingredients, showed the brand’s dedication to helping local farmers. When customers ordered a Chimichurri Roast Solo Plate—whether dining in, taking out, or getting delivery—they helped support a good cause.
The money raised was donated to Urban Farmers PH, a group that turns unused spaces into thriving urban farms. By ordering this meal, customers weren’t just eating well—they were making a positive impact.
Through the Farmvocacy Program, Kenny Rogers Roasters donated ₱300,000 to Urban Farmers PH. The funds were used to help Taguig Integrated School and Barrio Obrero Elementary School. These schools received plant beds, seedling nurseries, and training for students on how to grow food in urban areas.
Urban farming is a smart way to grow food in cities where space is limited. It helps solve problems like food shortages and promotes healthy eating. Kenny Rogers’ Farmvocacy Program proves that with the right tools and support, even city spaces can be transformed into productive farms. This not only provides fresh food but also teaches communities to value agriculture.
Kenny Rogers Roasters’ Farmvocacy Program is part of a bigger mission. The brand is committed to helping local farmers, protecting the environment, and building stronger communities. These efforts make the brand a top choice for franchise F&B investors who care about making a difference.
In the past, the program has also supported groups like Samahang Magmamanga ng Zambales Inc., further showing its commitment to local agriculture. By combining business success with social responsibility, Kenny Rogers Roasters is setting an example in the industry.
The Farmvocacy Program will keep growing. Future plans include helping more schools and communities and finding new ways to use sustainable farming in everyday business. For franchise F&B investors, these efforts show that Kenny Rogers Roasters isn’t just about great food—it’s about creating a better future.
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